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S. Oregon Goodwill looks to retool image

By Erin Maxson
 
June 22, 2009
 
WHITE CITY, Ore. - Goodwill is attempting to rework its image in the face of hard economic times.
 
Low prices on name brands greeted customers at Goodwill's White City store Monday. Goodwill Marketing Manager Diane Raymond says it represents Goodwill attempt to attract younger and more savvy shoppers.
 
"Vintage clothing, designer labels, name brands, you can find them at Goodwill. And what's exciting is that you can have an outfit that costs maybe $229 for the look but you can get it at Goodwill for $29.99," says Goodwill Marketing Manager Diane Raymond.
 
Goodwill Industries of Southern Oregon operates 14 stores and an internet store.
 
 

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