SALEM, Ore. -- Liquor sales are on the rise across Oregon, but it's not for the reason you may think.

Sales increased $20 million last year. OLCC officials say the increase isn't about more people buying liquor but more about what kind of liquor they're purchasing.

95% of the reported 2011 revenue came from hard liquor sales, the other 5% comes from beer and wine and miscellaneous licensing fees.